<?xml version="1.0"?><rss version="2.0"><channel><title>Marketing News</title><description>Marketing News</description><link>http://www.directtrafficmedia.co.uk/News/</link><image><url>http://www.directtrafficmedia.co.uk/images/logo.gif</url><title>Marketing News</title><link>http://www.directtrafficmedia.co.uk/News/</link></image><item><title><![CDATA[Niche Websites Better for Online Advertising than Major Portals]]></title><description><![CDATA[Surprise results from online marketing survey shows consumers ignore ads on established portals.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Niche_Websites_Better_for_Online_Advertising_than_Major_Portals_128204516421.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Niche_Websites_Better_for_Online_Advertising_than_Major_Portals_128204516421.html]]></guid></item><item><title><![CDATA[Google Advertise Offline with Parisian Love Super Bowl Ad]]></title><description><![CDATA[Break from online advertising norm as Google feel the pressure from Bing.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Google_Advertise_Offline_with_Parisian_Love_Super_Bowl_Ad_828194031359.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Google_Advertise_Offline_with_Parisian_Love_Super_Bowl_Ad_828194031359.html]]></guid></item><item><title><![CDATA[VW Target Football Playboy Searchers for New Polo Advertising]]></title><description><![CDATA[Targeted video advertising effective new strategy for Volkswagen in Germany.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/VW_Target_Football_Playboy_Searchers_for_New_Polo_Advertising_72518190984.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/VW_Target_Football_Playboy_Searchers_for_New_Polo_Advertising_72518190984.html]]></guid></item><item><title><![CDATA[Two Thirds of Companies Seek to Increase Online Advertising]]></title><description><![CDATA[Online advertising will grow to 25 per cent of all UK advertising spend in 2010 this year. ]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Two_Thirds_of_Companies_Seek_to_Increase_Online_Advertising_724193322156.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Two_Thirds_of_Companies_Seek_to_Increase_Online_Advertising_724193322156.html]]></guid></item><item><title><![CDATA[AOL Cling to Marginal Profit After Advertising Decline]]></title><description><![CDATA[Online company secures profit despite subscription drops and tough restructuring. ]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/AOL_Cling_to_Marginal_Profit_After_Advertising_Decline_124184610531.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/AOL_Cling_to_Marginal_Profit_After_Advertising_Decline_124184610531.html]]></guid></item><item><title><![CDATA[Mobile Marketing Positive Outlook for 2010]]></title><description><![CDATA[FirstPartner believe mobile advertising will grow by 38 per cent in the UK this year.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Mobile_Marketing_Positive_Outlook_for_2010_72319944546.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Mobile_Marketing_Positive_Outlook_for_2010_72319944546.html]]></guid></item><item><title><![CDATA[Social Media Spend On the Increase]]></title><description><![CDATA[More brands are allocating online advertising budgets to social media projects.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Social_Media_Spend_On_the_Increase_72318193609.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Social_Media_Spend_On_the_Increase_72318193609.html]]></guid></item><item><title><![CDATA[SEO Experts Honoured at 2010 SEMMYS Awards]]></title><description><![CDATA[The best bloggers and advertising experts were rewarded last night at the third annual SEMMYS.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/SEO_Experts_Honoured_at_2010_SEMMYS_Awards_62219137640.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/SEO_Experts_Honoured_at_2010_SEMMYS_Awards_62219137640.html]]></guid></item><item><title><![CDATA[US Behavioural Targeted Advertising to Double in Four Years]]></title><description><![CDATA[Behavioural advertising could double by 2014 provided legislation does not suffocate the industry.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/US_Behavioural_Targeted_Advertising_to_Double_in_Four_Years_221172539461.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/US_Behavioural_Targeted_Advertising_to_Double_in_Four_Years_221172539461.html]]></guid></item><item><title><![CDATA[British Shoppers Buy One Third of Europe’s Online Goods]]></title><description><![CDATA[£38 billion spent online in UK accounts for 30 per cent of online revenue.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/British_Shoppers_Buy_One_Third_of_Europe’s_Online_Goods_82112568861.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/British_Shoppers_Buy_One_Third_of_Europe’s_Online_Goods_82112568861.html]]></guid></item><item><title><![CDATA[Flashless iPad Helps Mobile Advertisers over Online Advertising]]></title><description><![CDATA[Apple’s new iPad does not support Flash granting mobile advertisers an early advantage over internet rivals.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Flashless_iPad_Helps_Mobile_Advertisers_over_Online_Advertising_912945540374.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Flashless_iPad_Helps_Mobile_Advertisers_over_Online_Advertising_912945540374.html]]></guid></item><item><title><![CDATA[Google Expand Social Search Online]]></title><description><![CDATA[Social Search enters beta with new interface and images added.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Google_Expand_Social_Search_Online_112895543530.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Google_Expand_Social_Search_Online_112895543530.html]]></guid></item><item><title><![CDATA[Publisher McClatchy Sticks with Free Online Content Model]]></title><description><![CDATA[Free content supported by online advertising continues to be profitable for McClatchy.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Publisher_McClatchy_Sticks_with_Free_Online_Content_Model_412843020218.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Publisher_McClatchy_Sticks_with_Free_Online_Content_Model_412843020218.html]]></guid></item><item><title><![CDATA[Yahoo! Improve Online Advertising in Q4]]></title><description><![CDATA[Company turns a corner in positive display advertising boost.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Yahoo!_Improve_Online_Advertising_in_Q4_61273404632.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Yahoo!_Improve_Online_Advertising_in_Q4_61273404632.html]]></guid></item><item><title><![CDATA[Man Paints Fiat Pink in Nail Varnish Viral]]></title><description><![CDATA[World record attempt at longest online advert to paint a car in pink nail varnish.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Man_Paints_Fiat_Pink_in_Nail_Varnish_Viral_312661417968.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Man_Paints_Fiat_Pink_in_Nail_Varnish_Viral_312661417968.html]]></guid></item><item><title><![CDATA[Mobile Marketing Lacks Analytics of Online Advertising]]></title><description><![CDATA[Over 80 per cent of brands clueless about effectiveness of mobile campaigns.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Mobile_Marketing_Lacks_Analytics_of_Online_Advertising_012635944312.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Mobile_Marketing_Lacks_Analytics_of_Online_Advertising_012635944312.html]]></guid></item><item><title><![CDATA[Users Increase Time Spent on Facebook and Twitter]]></title><description><![CDATA[82 per cent increase in average time spent on social networking sites online.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Users_Increase_Time_Spent_on_Facebook_and_Twitter_3125730031.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Users_Increase_Time_Spent_on_Facebook_and_Twitter_3125730031.html]]></guid></item><item><title><![CDATA[Optimised Headings Essential for Good SEO]]></title><description><![CDATA[American web company sings praises of well optimised header tags.]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Optimised_Headings_Essential_for_Good_SEO_4125463015.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Optimised_Headings_Essential_for_Good_SEO_4125463015.html]]></guid></item><item><title><![CDATA[Meredith Defiant Display Advertising is No Salvation]]></title><description><![CDATA[US media corporation will focus on content creation and video advertising not display ads. ]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Meredith_Defiant_Display_Advertising_is_No_Salvation_912244251375.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Meredith_Defiant_Display_Advertising_is_No_Salvation_912244251375.html]]></guid></item><item><title><![CDATA[Alcohol Industry Deny Immoral Marketing Tactics]]></title><description><![CDATA[Alcohol advertisers resent misleading evidence that they have been directly marketing to youths.   ]]></description><link><![CDATA[http://www.directtrafficmedia.co.uk/News/Alcohol_Industry_Deny_Immoral_Marketing_Tactics_712154240469.html]]></link><guid><![CDATA[http://www.directtrafficmedia.co.uk/News/Alcohol_Industry_Deny_Immoral_Marketing_Tactics_712154240469.html]]></guid></item></channel></rss>